TAKING AN EXISTING BRAND TO THE NEXT LEVEL

In 2012, after two years as a marketing and public relations manager at KIDZ BOP, Amanda was ready for a shift in her career. With her previous event experience at IPG and Conde Nast Publications, Amanda approached the owners of KIDZ BOP and proposed the idea of launching a live tour. They granted her the opportunity. It was through the power of grassroots marketing and cold calling festivals across the nation, that Amanda successfully got the first KIDZ BOP Kids tour off the ground.

In 2014, after proving the long-term potential of the tour and it’s expansion of the brand, Amanda secured representation from CAA, the world’s leading Entertainment Agency. With the initial help from CAA, the tour grew rapidly and led to a national growing empire of sold out shows across the country. After later signing with their current booking agents, AGI, Amanda helped secure an exclusive 360 partnership with Live Nation, the largest producer of live music concerts in the world. Today, the tour has 75+ tour dates within the US with over 300,000 annual tickets sold. Additional countries include Canada, UK, Germany, Mexico, and Australia. Amanda is currently the Vice President of Global Touring and oversees all day-to-day operations, creative design, and talent relations.